Privacy Policy
Effective Date: December 1st 2024 , Updated February 10th, 2025.

Introduction
Welcome to Hummingbird Marriage and Family Therapy, PLLC (“Hummingbird MFT,” “we,” “our,” “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, www.hummingbirdmft.com (“Website”), and engage with our services.

Information We Collect
1. Personal Information:
o When you contact us via the Website, schedule an appointment, or subscribe to our newsletter, we may collect personal information, such as your name, email address, phone number, and any information you choose to share in messages.

o We will collect your name, email address, mailing address, and mobile phone number when you sign up for SMS updates for appointment confirmation. The information will be collected via the website contact form, email and patient’s portal. Opt-Out: You can opt out of the SMS list at any time by changing the setting in your client profile, texting, emailing, or replying STOP to ([email protected]) or (585-443-3124). After unsubscribing, we will remove your number from our list within 24 hours.

2. Non-Personal Information:
o We may collect non-identifiable information, such as your IP address, browser type, operating system, and browsing behavior on our Website. This information is collected using cookies or similar technologies to enhance your experience.

How We Use Your Information
• To respond to inquiries and provide information about our services.
• To schedule and manage appointments.
• To send newsletters or updates (only if you have subscribed).
• To improve our Website and services.
• To comply with legal and ethical obligations as required for therapy-related services.

Sharing of Information
We respect your privacy and do not sell or rent your personal information to third parties. We may share your information only in the following cases:
• With service providers who assist in operating our Website or managing appointments, under strict confidentiality agreements.
• As required by law or to protect our legal rights.
• In cases of risk of harm to self or others, as mandated by professional ethical obligations and applicable law.

Cookies and Tracking Technologies
Our Website uses cookies to analyze Website traffic, enhance functionality, and improve your experience. You can manage cookie preferences in your browser settings. Please note that disabling cookies may affect some Website functionality.

Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Third-Party Links
Our Website may contain links to external websites. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review their privacy policies.

Children’s Privacy
Our Website and services are not directed to children under 13. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information promptly.

Your Rights
Depending on your location, you may have rights under applicable data protection laws, such as:
• Accessing, updating, or deleting your personal information.
• Withdrawing consent for processing your information.
• Lodging a complaint with a supervisory authority.
To exercise these rights, please contact us at [email protected]

You have the right to opt out of receiving SMS messages at any time. To opt out, please reply ‘STOP’ to any message you receive from us, change your contact settings in your client profile settings or contact us directly at [email protected] with your request.

Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page regularly for updates. The date of the latest revision will be noted at the top.

Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Hummingbird Marriage and Family Therapy, PLLC
Email: [email protected]
Phone: 585-443-3124
Thank you for trusting Hummingbird Marriage and Family Therapy, PLLC with your privacy.